Throughout November, the biggest names in tech, homeware, fashion and more reveal huge money-off deals in the lead up to Black Friday.

The sheer number of great-looking deals can be overwhelming, which is why experts at online smartphone retailer, have shared their must-have guide for surviving Black Friday.

Make a List, and Set a Budget

The easiest way to make sure you’re shopping sensibly this Black Friday is to make a list of the things you want in advance. Many sites even offer the option to create a wish list so you don’t get carried away, and that you keep your eye on things you want most – these wish lists can be saved so you can come back later when you’re ready to buy. Setting yourself a budget is also a good tactic as it will help you re-evaluate everything you put in your basket, and avoid impulse spending.


Shop Online

We’ve all seen news coverage from past Black Fridays, showing huge in-store crowds, or customers jostling for bargains, however, thanks to internet shopping, there’s no need to brave the high-street at all. You can stay warm and cosy, and avoid the queues by curling up in your armchair and getting your Black Friday deals online. Be sure to bookmark your favourite pages in advance, and follow your favourite brands and retailers on social media, to make sure you get a heads up when the deals start to appear. Other benefits of shopping online include being able to read customer reviews to make an informed decision, share discoveries with friends, or compile a wish-list. You can also compare products and deals quickly and even discover online exclusives such as vouchers or cashback.

 Be Deal Savvy

When you’ve decided what you’re looking for, make sure you’re clued up on the different deal types available. For example, when purchasing a mobile phone contract, you may notice that the deals with an upfront cost feature lower line rental, saving you money in the long run. Be sure to also factor in any cashback or free-gift incentives when weighing up if a deal is right for you.

Go for Quality over Quantity

Instead of grabbing as many discounted items as possible, use Black Friday to make valuable savings on things you want, which may usually have a high price tag. You will be less likely to regret one major purchase over multiple frivolous spending and will make bigger savings overall.

Start Looking Early

In recent years, Black Friday has grown into more than just a single day. Many retailers have turned it into a month-long event, giving customers the opportunity to grab bargains in the weeks leading up to the main event. Shopping for deals across the month of November can help avoid the stress of cramming all your shopping into one day. Planning your shopping early also lets you research how much your chosen products usually cost, so you know how good any upcoming savings really are.


Andrew Cartledge, mobile expert at commented: “Kicking of the Christmas shopping period, the Black Friday sales are sure to bring a huge range of offers. However, it’s also very easy to get carried away.

“There’s no need to worry however, as there are ways to ensure you can both nab a bargain, and still avoid the Black Friday guilt from spending too much. Tactics such as setting a strict budget, comparing all the deals available, and taking your time, can ensure you enjoy all the benefits of this great shopping period. And by staying comfy in your armchair and shopping online, you can avoid the crowds and enjoy extra exclusives.”

For more information on Black Friday, be sure to visit or follow Mobiles on Twitter @mobilescouk and Facebook –


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