The best firms can evolve alongside ever-changing consumer habits. This is how they stay relevant in the public eye.

Firms should pay more attention to the impact of mobile phones. After all, people are becoming increasingly attached to their smartphone devices. Today, people use these technologies to make purchases, browse web content, and generally keep up with their interests online.

It’s not just customers heading this way either. Professionals are using their devices to streamline their communications with colleagues and partners.  Consequently, firms need to optimise their digital offerings for smartphone users. Here is a quick guide to help in this.

Convert Files

Data is regularly exchanged and altered between parties. File formats aren’t always compatible with every device either. However, PDFs are always mobile-friendly.

Companies need to convert their files efficiently. PDFs can retain the formatting of a Microsoft Word document while being browsed on mobile devices. Professionals can utilise an easy to use file converter if edits need to be made. They can quickly revert the PDF to a word document, make changes, and then switch it back again for mobile users.

Making a business more mobile-friendly doesn’t always mean that permanent alterations need to be made. Internally, firms can switch back and forth at their leisure while still making steady progress toward a more mobile inclusive future. That flexibility must be remembered in workplaces.

Choose Appropriate Site Templates

There are many templates companies can choose from when using third-party tools to build their websites. Their selections must be mobile-responsive.

Mobile-responsive templates ensure that a firm’s website adapts to mobile devices well. Width marges won’t bleed off the edges of the screen, and load times should be faster with a compatible format. Firms should work with trusted web builders and browse through their suggested templates.

It’s imperative to get these measures right. After all, UK adults are becoming more impatient under a steadily growing ‘want it now’ culture. If web browsers encounter difficulties, it will take them mere seconds to swipe away and head to a different website that’s more mobile-friendly. All the creases need to be ironed, so firms should only work with reputable businesses and test the templates available rigorously.

Make Features Easier to Use

People use smartphones because it’s easier. That basic principle should always be remembered by firms attempting to optimise their offerings for these users.

Companies should make their mobile offerings easy to understand and simple to use. Language should be concise so that users aren’t scrolling through walls of text forever. Buttons to be swiped or pressed via touchscreen should be oversized so that users can find them immediately.

Some features should be linked to apps the customer may have on their smartphone. For instance, businesses could feature directions to their business but embed a link that takes users to their maps app when pressed. That way, they can have a more accurate understanding of where the company is situated.

It’s a good idea to feature videos on a company website. However, all visual media should be hosted on a third-party site to improve loading times for mobile users. Images should also be compressed for the same results, which can be done with the file conversion software mentioned before.

 

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