International SEO is quickly becoming a trend in the digital marketing landscape with many international SEO agencies popping up. But is it as good as it sounds and is it even the right fit for your business? 

 

Let’s go over it all. 

What Are the Benefits of International SEO Overall? 

Is international SEO beneficial?

In a general statement, yes, but this also depends on your business (which we will go into later), in general, some overarching benefits make the hard work worth it. 

 

Better Organic Traffic

One of the more common reasons companies choose to branch into international SEO is to increase brand visibility in certain areas and languages. Doing this can lead to better organic traffic and get more quality leads and customers over time. 

 

Better Brand Awareness

International SEO can help greatly with brand awareness overall, and this becomes more so when you establish yourself internationally. When search audiences in these international markets have a good experience with your brand, they become more likely to tell others and react positively to you. 

 

Better Market Spillover

When you aim for a market such as Germany, you’re likely to also accidentally be found by searchers in Austria and Switzerland too, because these populations also speak German and use the same search engines. With International SEO, this is just a great bonus to have. 

 

Better Sales Overall

Almost every brand wants an increase in sales overall. International SEO can facilitate this by turning website visitors into paying customers through location-specific sales funnels.  This may take time to begin happening, because the conversion takes time to happen and the better the international SEO strategy, the longer the results will last. 

 

Is International SEO A Good Idea For You? 

International SEO is great for almost all companies, but you need to be discerning before you jump right in.

Look At Your Business Objectives & Target Market

First, you should make sure your SEO is aligned with your foals, and some of the main reasons people want to use international marketing are listed below: 

  • Target specific languages in specific areas: if you want to attract website visitors from specific locations in certain languages to tap into particular markets for specific growth. 
  • Location-specific products or services: some companies, can offer location-specific products in various markets, such as snow-related clothing items in closer worldwide climates, for example. 
  • Business Expansion: sometimes it’s time to expand when you feel like you’ve exhausted all growth opportunities in the national market. This is a natural progression and can be very exciting.

 

Look at Your Resources

The availability of your resources is also something to consider. Most people need external help to complete International SEO, but if you have an in-house team, you should consider if they can take on this added responsibility, as International SEO is a lot of work, even for dedicated agencies.

 

Check Current SEO

You may not have considered this, but before you begin your international SEO process, look closely at your current SEO processes. Namely, your website and if it can support the addition of international elements. If you choose an International SEO company, you will notice that they check this before getting started, so make sure to do it yourself if you’re unaware of the status of your website. 

 

Check Current Website

Before you start strategizing, make sure that you can make the technical changes required for international SEO and understand them. We’re not saying it’s exceptionally technical, but it requires studying the technical modifications to URL structures, such as top-level domains, subdomains, subdirectories, or language parameters.

 

Ask The Experts 

You can always ask an international SEO expert or an agency if you’re ready now for an international SEO campaign. Often, it’s better to hire one person than a company as the company will probably just say yes to score a new client, whereas an independent expert is more likely to be honest.    

 

When you’re ready to embrace the strength of International SEO, contact Perfect Link Building to get started with a great strategy from a team of experts. Check them out here: https://perfectlinkbuilding.com/us/